Glow Bite是一个致力于提供美味健康食物的品牌。品牌主旨让健康成为生活中的常态,并通过健康的饮食习惯帮助人们实现身体和心灵的平衡
我们提取了品牌logo字母“g”和“b”的组合,并将其进行了90度的翻转,形成一把打开健康之门的钥匙,亦或是一个掌握平衡的天平,有效地创造了一个视觉符号。通过对品牌logo字母的打散和重组,形成不断变化的图形语言,既能有效地传达品牌理念,同时也建立了令人难忘的视觉识别体系
在品牌色的选择与空间设计方面上,我们以科学环保、可再生循环的理念,采用可再生环保的木材与牛皮纸材,与绿黄色的点缀色相辅相成,为品牌注入了更多的活力与新鲜感。同时,我们借助色彩与图形的相互配合,创造了更具差异化的视觉效果
Glow Bite is a brand dedicated to providing delicious and healthy food. The brand's purpose is to make health a normal part of life and help people achieve a balance of body and mind through healthy eating habits.
We extracted the combination of the letters "g" and "b" from the brand logo and flipped it 90 degrees to form a key to open the door to health, or a balance to control balance, effectively creating a Visual symbols. By breaking up and reorganizing the letters of the brand logo, an ever-changing graphic language is formed, which can not only effectively convey the brand concept, but also establish an unforgettable visual identity system.
In terms of brand color selection and space design, we adhere to the concepts of scientific, environmental protection and renewable recycling, using renewable and environmentally friendly wood and kraft paper materials, complementing the green and yellow embellishment colors, injecting more vitality and freshness into the brand feel. At the same time, we created a more differentiated visual effect with the help of color and graphics.
NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
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