品牌名字起初来源于《列宁全集》面包与和平是贴近社会主义的前阶。在创建这个品牌之时，希望它是个带着理想奋斗在现实里活着的生命，平凡而伟大
和平是这个世界的诉求，也是理想的化名词。我们知道要完全实现社会主义，这是理想的状态，同样做好这家面包店也是目前创始人自我的理想追求。
我们通过能够代表和平的设计语言为其创造了独特的品牌视觉体系
The brand name originally came from "The Complete Works of Lenin", "Bread and Peace" is the front step closer to socialism. When creating this brand, I hope it will be a life that strives for ideals and lives in reality, ordinary but great.
Peace is the aspiration of this world and also a pseudonym for ideals. We know that socialism must be fully realized, which is the ideal state. It is also the ideal pursuit of the founder to run this bakery well.
We created a unique brand visual system for it through a design language that represents peace.
NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司，提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观，坚信通过设计创造美好生活，重塑商业价值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
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