小鹏探索实验室

Agency:NewDesignLab

Team:NewDesignLab

Location:Shanghai

Time:2022

小鹏探索实验室以现代设计语言结合千年食器文化为底蕴,打造东方形物美学典范,透过产品传递内在文化内涵获得情感上的共鸣。筷子的设计结合了品牌文化和中国传统生肖文化,巧妙的将品牌logo及象征虎年的虎头元素融入设计,让传统文化的传承源源不断,活力焕新。

Xiaopeng Exploration Laboratory combines the modern design language with the millennium food culture as the foundation to create an aesthetic model of eastern square objects, and obtains emotional resonance through the internal cultural connotation of products. The design of chopsticks combines the brand culture and the traditional Chinese zodiac culture, and cleverly integrates the brand logo and the tiger head element symbolizing the Year of the Tiger into the design, so that the inheritance of traditional culture is continuous and the vitality is renewed.

  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou