YORK ZOOM

Agency:NewDesignLab

Team:NewDesignLab

Location:Hangzhou

Time:2021

YORK ZOOM品牌2014年创立于杭州,主要致力于打造一个年轻、快时尚、性价比高的服装品牌。品牌的口号是年轻必须有态度。
我们认为,好的品牌设计能够准确传达品牌的价值主张,通过提取了Zoom变焦框,这个大众熟知的符号作为品牌的主视觉,通过品牌符号延伸呈现并传达品牌理念


YORK ZOOM brand was founded in Hangzhou in 2014. It is mainly committed to creating a young, fast fashion and cost-effective clothing brand. The brand's slogan is that young people must have attitude.

We believe that good brand design can accurately convey the brand's value proposition. By extracting the Zoom zoom frame, this well-known symbol is used as the main vision of the brand, and the brand concept is presented and conveyed through the extension of the brand symbol.


  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou