The brand owner commissioned us to design and upgrade the "Shizi Street" brand, including comprehensive upgrades such as LOGO combination form, brand color system, VI visual system, and material packaging.

The brand chain store is located in a business park to target young office workers and meet the convenience needs of young people for three meals a day and snacks. During the design process, we broke through the homogeneity of traditional convenience stores and extended various types of products based on the original Husky IP of Zihai Pot. The convenience store consumption scene, combined with the geometric design of different ingredients, creates an overall visual image.