DIAOCHA®️Tiaocha aspires to become a high-end teabag brand in China. The brand's founding team adheres to the product concept of natural, zero additives, healthy and environmentally friendly products, and uses modern production technology to sterilize and remove dust to add traditional Chinese tea to ensure that the quality of each cup of tea is consistent, pure NATURE, zero additives ORIGINAL, and specializes in blending PROFESSIONAL. We make tea with heart, trace the roots, and insist on visiting tea factories across the country to carefully select local iconic tea leaves and provide them to consumers.

We form a unique and unified visual language for the brand through element design such as "marking serial numbers, indicating local longitude and latitude, cross positioning graphics, and direct origin maps". This expresses the brand's strict selection of raw materials and establishes trust and endorsement of direct production from the place of origin.