狸木森是一家注重宠物健康,讲究以具有功能营养的“轻食”宠物品牌,原生态、自然、健康、品质、活力是品牌核心关键词
我们重新定义新一代健康宠物食品,定位宠物轻食,挖掘狸木森品牌的文化基因,提出出属于狸木森的品牌口号:“森系好营养,轻松0负担”。品牌设计以“木与森”为概念提取了一个独特且识别度高的符号,木森可以包含品牌原生态、自然健康等理念,同时从树木到森林的递进关系与宠物轻松自在的健康成长也非常切合
Lemusen is a pet brand that pays attention to pet health and pays attention to "light food" with functional nutrition. Original ecology, nature, health, quality and vitality are the core keywords of the brand.
We redefined the new generation of healthy pet food, positioned it as a light pet food, explored the cultural genes of the Limusen brand, and proposed the brand slogan of Lemusen: "Sen is good nutrition, easy and zero burden". The brand design uses the concept of "wood and forest" to extract a unique and highly recognizable symbol. Wooden forest can include the brand's original ecology, natural health and other concepts. At the same time, the progressive relationship from trees to forests and the relaxed and healthy growth of pets Also very relevant
NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
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