TRACE CRAFT BEER

Agency:NewDesignLab

Team:NewDesignLab

Location:BeiJing

Time:2021

TRACE,与CHEERS干杯谐音相同,由此演变而来。TRACE让味蕾沉浸在绵密的啤酒泡沫和各种复合味道的香气里,这份奇妙复合的味道不仅仅存在于啤酒里,更像是一种行为艺术,亦苦亦甜,亦香亦酸,追求极致的刺激畅爽体验,不拘一格向往自由。在这里你可以解放天性,唤醒内心深处对生活的热爱与追求。

TRACE, which has the same homonym as CHEERS, evolved from this. TRACE allows the taste buds to be immersed in the dense beer foam and the aroma of various complex flavors. This wonderfully complex flavor not only exists in beer, but is more like a performance art, which is both bitter and sweet, fragrant and sour. The pursuit of The ultimate stimulating and refreshing experience, eclectic yearning for freedom. Here you can liberate your nature and awaken your inner love and pursuit of life.

  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou