HEE SUMMER is a brand that focuses on the young consumer group in first and second tier cities. Its positioning is high-quality durian products and rich emotional experiences. Optimism, positivity, self satisfaction, and enthusiasm are the emotional values that the brand wants to express. 

The original intention of the brand and our design is to hope that high-end and high-quality fruits can provide a pleasant emotional experience, give more energy, fun, and a way to please oneself in a dull and boring life.