GNPlan晚安计划

Agency:NewDesignLab

Team:NewDesignLab

Location:Hangzhou

Time:2023

GNPlan晚安计划助眠饮品是一款专为改善睡眠质量而设计的饮品。通过精心挑选的天然成分和配方,该饮品旨在帮助用户放松身心,促进入眠和深度睡眠,并提供一种安宁的睡眠体验。

我们通过英文logo的设计以及考拉图形设计来作为品牌的主要识别符号,考拉形象能很好的帮助品牌向消费者传递其价值观。产品包装设计采用了深蓝色系渐变,不仅给予用户治愈的感受,而且可以通过视觉呈现出品牌的核心功能助睡眠的卖点。


GNPlan Good Night Sleep Drink is a beverage designed specifically to improve sleep quality. Through carefully selected natural ingredients and formulas, this drink is designed to help users relax, promote sleep and deep sleep, and provide a peaceful sleep experience.

We use the design of English logos and Koala graphics as the main identification symbols of the brand, and the Koala image can effectively help the brand convey its values to consumers. The product packaging design adopts a deep blue gradient, which not only gives users a healing feeling, but also visually presents the brand's core function of helping sleep as a selling point.


  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou