Mr. JACK is a fast food brand that focuses on American fun style, located in Los Angeles. JACK is a humorous and mischievous wolf who loves sports and music, possesses endless curiosity, and is brave enough to challenge. The organizer advocates for freedom and freedom, and is not bound by traditional label impressions, so the restaurant uses JACK as its brand image.

The brand visually adopts a warm red color, which not only stimulates appetite but also brings a warm and cheerful feeling, making hungry customers quickly attracted. Passionate red also symbolizes JACK's overall personality, and its silly and cute image can bring the brand closer to consumers and increase the brand's favorability among consumers. The brand is paired with distinctive and minimalist English, which has a unique visual impact.