CURIO LIFE 居礼

Agency:NewDesignLab

Team:NewDesignLab

Location:Hangzhou

Time:2024

CURIO LIFE居礼是顾家家居品牌家族中的高端品牌。与自然共居,待万物以礼。居礼汇聚东西礼韵哲思,融纳全球人居美学,追求人与空间和谐共生的可持续关系,引领中国高端家居生活新范式,目标成为中国高端家居规模第一品牌。

我们认为中文字体的设计是能够传递中国品牌价值的核心,从居礼字形的考究出发,以传统隶书的字形结合现代的表达手法完成本次标识LOGO设计。君子温其如玉,大雅卓尔不群,品牌视觉体系沿用克制包容的设计思路,通过核心标识LOGO与艺术纸材的细节刻画,传递出品牌本身的气节与品质。


CURIO LIFE is a high-end brand in the Gujia home furnishing brand family. Live with nature and treat everything with courtesy. CURIO LIFE brings together the Eastern and Western ritual philosophy, integrates the global human living aesthetics, pursues a sustainable relationship of harmonious coexistence between people and space, leads a new paradigm of high-end home life in China, and aims to become the largest brand of high-end home furnishing in China.

We believe that the design of Chinese fonts is the core of conveying the value of Chinese brands. Starting from the exquisite shape of CURIO LIFE, the logo design is completed with the traditional official script shape combined with modern expression techniques. A gentleman is as gentle as jade, and he is elegant and outstanding. The brand visual system follows the design idea of restraint and tolerance. Through the detailed depiction of the core logo LOGO and artistic paper materials, the brand's integrity and quality are conveyed.

  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou