NDL is commissioned to comprehensively shape the brand image for the DEESH brand, using the NDL brand building methodology to create its brand positioning, brand language system, and brand symbol system. In this project, we have established a visual system that perfectly expresses the core of the polyester stone brand, expressing brand concepts and conveying brand value through product emotions and experience design. In the future, DEESH brand will focus on personal care products and gradually expand into a full range of men's washing and care domestic brands, aiming to establish a brand image recognized by users in the field of personal care for men.

DEESH, a men's specialized personal care brand. We adhere to the brand concept of "injecting fragrance into the stone, purifying and revitalizing", specifically designed for the new generation of men, to create a unique and charming lifestyle experience. DEESH is not only a brand protector, but also a reflection of a philosophy of life, leading a simple yet stylish lifestyle. The brand's first batch of washing and care products include men's facial cleanser, shower gel, shampoo, and home cleaning product laundry detergent. Personal care products are based on amino acid surface activity and specialized fragrance, creating a mild, clean, and moisturizing new washing and care experience for users, emphasizing the unique fragrance charm of men; Di Shi Jia Qing products combine specialized fragrance and long-lasting fragrance technology, supporting multiple household washing methods. Not only can they bring antibacterial and mite removal effects, but they can also make clothes emit a unique atmosphere fragrance, adding a sense of quality to life. At the same time, the product's appearance combines modern and minimalist design style, catering to the aesthetic preferences of the new generation of young people, becoming a symbol of high-quality male life.

In the future, DEESH brand will focus on personal care products and gradually expand into a full category men's personal care domestic brand, aiming to establish a brand image recognized by users in the field of men's personal care. At the same time, we encourage men to find their own fragrance corner in the midst of busyness, enjoy a simple yet not simple lifestyle, and welcome you with vitality and confidence every day.

We believe that a high-quality life stems from the continuous pursuit and innovation of details. Explore polyester stones and embark on a new experience of personal care for men.