POOWOO, high quality fashion wear brand. It aims to provide young people with low cost and high quality fashion lifestyle, representing youth, vitality and undefinedness. POOWOO is not only a fashion brand, but also an attitude, a life attitude that is not defined and shows itself.

At the core of the logo design is a changing "P" letter that enhances recognition through simple letter design and implies a symbol of brand undefinedness and diversity. Different "P" letters represent different individuals, and we respect the pursuit of individuals and respect the display of self. Each change of the "P" letter is more like a bridge of interaction and dialogue between POOWOO and consumers. This is a brand that is willing to listen, full of exploration and innovation.