DGG，功能性潮流贴身衣服品牌，受品牌委托为其全新升级Logo及建立统一的VI视觉形象。
品牌主张“Keep Distinctive”，鼓励人们坚持自己的与众不同，希望通过潮流、有趣、功能性的贴身衣物，激发人们的热情与能量，绽放自己与众不同的光芒。
为了迎合品牌多元功能的产品线，我们在字体设计上选择了较为包容的黑体作为基础字型。这一选择旨在通过字体的设计，符合现代审美并兼具包容性。
干净有序的版面具备强有力的识别属性，并能很好的传达品牌调性，所以我们为此建立了统一的版式规范，形成品牌独特的视觉语言。
DGG, a functional and trendy clothing brand, was commissioned by the brand to upgrade its logo and establish a unified VI visual image.
The brand advocates "Keep Distinctive" and encourages people to stick to their uniqueness. We hope to inspire people's enthusiasm and energy through trendy, interesting, and functional close fitting clothing, and shine our unique light.
In order to cater to the brand's multifunctional product line, we have chosen a more inclusive bold font as the basic font design. This choice aims to meet modern aesthetics and be inclusive through font design.
A clean and orderly layout has strong recognition attributes and can effectively convey the brand tone, so we have established a unified layout standard to form a unique visual language for the brand.
NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司，提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观，坚信通过设计创造美好生活，重塑商业价值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
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