Water is a very magical medium, it will amplify our senses, parents and babies skin to skin in the water, can better establish a sense of intimacy and security, abby as a parent-child relationship chain brand, hope to use the power of water to continue love.

For this brand upgrade, we created the slogan "Love Swimming, Love each other" for abby, and designed the corresponding brand Logo and applied it to the user experience scene. Because it is a parent-child relationship brand, we use Dumbo octopus as the IP prototype to create a brand cartoon image: small Aigui, which is given to users as a peripheral product to shorten the distance between users and increase the degree of goodwill.