XMUD醒泥，一个诞生于潮流基因中的泥类玩具品牌，以“激发创意，释放个性”为初心，专为新一代青少年与年轻人群打造。
醒泥不仅是玩具，更是表达个性的载体。拥有超420种配色产品，包含水晶泥、火山泥、夜光泥、美食系列、IP盲盒系列等产品，融合多元创新DIY玩法，探索无限可能。
醒泥鼓励每一位用户打破常规，用独特的创作分享趣味与创造。我们将带着“成为国际化一流品牌”的愿景，以“创新趣味”为引擎，持续引领潮流泥玩新风尚。
潮流泥玩，就玩醒泥！GET TRRNDY，GET SLIMY！
XMUD Awakening Mud is a mud toy brand born from the trend genes, with the original intention of "inspiring creativity and releasing personality", specially designed for the new generation of teenagers and young people.
XMUD is not only a toy, but also a carrier for expressing personality. We have over 420 color matching products, including crystal clay, volcanic clay, luminous clay, gourmet series, IP blind box series and other products, integrating diverse innovative DIY gameplay and exploring infinite possibilities.
XMUD encourages every user to break conventions and share fun and creativity with unique creations. We will carry the vision of "becoming an international first-class brand" and continue to lead the trend of mud play with "innovative fun" as the engine.
Trendy mud play, just play Awakening XMUD! GET TRRNDY，GET SLIMY！
NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司，提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观，坚信通过设计创造美好生活，重塑商业价值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
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