POUNDERX, a heavyweight clothing brand that balances daily comfort and personalization, pursues modern minimalism and high-quality resonance. POUNDERX is not just a clothing brand, but also an expression of a relaxed lifestyle. We hope to integrate into people's lifestyles and embody the beauty of simple and comfortable life.

The logo design takes square characters as the starting point, directly and effectively embodies the concept of the brand name "heavy shell", and also echoes the intuitive feeling of the brand's heavyweight clothing. It not only conveys the brand's texture, but also embodies the design concept of modern minimalism.

The arrangement of machine-printed text is used as an auxiliary element throughout the brand's packaging and materials, simply and directly conveying the brand's core value and forming a unified visual language. Combining functionality with aesthetics, it is clearly conveyed to consumers at every touch point.