Since its establishment in 2022, Tayaaa has been committed to providing truly zero trial and error reassuring products for cats with sensitive constitutions. The brand firmly believes that every cat deserves the best care and every pet owner should enjoy a worry free pet raising experience.

This upgrade injects a brand new positioning, with the core concept of "feeding according to age groups". Focusing on providing a full life line food solution for cats covering 4 age groups, from infancy to old age, we tailor professional nutritional formulas for cats of each age group. This is not only a renewal of the brand image, but also an upgrade of the brand core.

After clarifying the new positioning and deep needs of the core user group, what the brand needs is a visual system that can support and express the brand concept. We quickly established the goal of this cooperation: 1. Extracting distinctive and distinctive main visual symbols; 2. Continue and expand the brand's color and font system; 3. Compliant with the product packaging system for omnichannel sales both online and offline.

It is a furry family member, while Ya is a child who will never grow up.We translate the words' it ya 'into visual language, forming a soft and playful' ta symbol 'that combines public awareness and brand uniqueness. By using healing fonts cut with circular arcs, the brand's warmth is reflected in the font shape.The 'ta symbol' carries our brand vision of 'speaking up for it', becoming a bridge for pets to communicate with their owners and the world. Through the integration of auxiliary graphic elements in dialogue boxes, emotional communication is made more vivid.

Surrounding the product system, conveying a reassuring visual experience; Color is the fastest form of visual communication, and it often has a suggestive effect on behavior. We define its color vision as: cat tail spoon: gentle, twisted: fun, staple food can: scientific. The cat tail spoon uses low saturation colors to express a mild and hypoallergenic formula, with a twisted and contrasting color design combined with physical display to highlight fun and product appetite. The main food can uses silver cardboard and exposed silver technology to convey a professional feeling of graded feeding.