In recent years, the pet economy industry has grown rapidly, the relationship between humans and pets has been upgrading, and brand competition has become increasingly fierce. How to organize the unique image of a brand and create brand value has become the key to breaking through. Toprior Zero is a brand new brand born in 2024, focusing on functional staple foods in research and development. On the product side, it no longer emphasizes protein content blindly, but scientifically improves the nutritional absorption rate of hairy children through the creation of a 4 3 compound probiotic matrix. 100% fresh meat and 0 grains, 0 beans, and 0 additives are also the basic qualities of the product.

The brand's English name TOPRIOR and Chinese name Zero Most symbolize providing pets with high-quality ingredients that are "zero additives and the most nutritious". The core proposition of this brand design is how to extract and design a unique visual language for a brand new brand entering the market, and quickly make consumers recognize and remember Toprior Zero.

Zero adheres to the scientific pet care positioning of good absorption and more nutrition. We have chosen dark blue as the main color of the brand, which not only represents science and professionalism, but also symbolizes stability and trust. In packaging design, dark blue is used as the background color, complemented by other bright colors for series differentiation, forming a unified brand image. Meanwhile, deep blue can also convey the brand's pursuit of natural and pure ingredients.

Based on the initial stage of the new brand entering the market, our primary task is to convey brand information as much as possible. The brand name must be the first identifying element at this stage. We will use the English Toprior font as the main visual design and enlarge it at the bottom to form a fixed visual hammer. Lowercase font design ensures readability of the font, allowing consumers to clearly identify brand information in various scenarios, while conveying a sense of familiarity and friendly care for pets.

As a brand that focuses on offline channels, product packaging design is the best advertisement. The unique selling point of Zero's benchmark product is the 4 3 composite probiotic matrix. We place a simple and technological icon design in the key position of the upper right corner of the packaging, with gold printing technology to emphasize information and enhance the product's sense of grade. It can quickly convey the unique functions and advantages of the product, capture consumer pain points, and stimulate purchasing desire.