Weimeizi is a leading provider of oral care products in China, aiming to improve consumers' oral health and hygiene through one-stop and diversified products. The Shuke brand under its umbrella upholds its original intention with ingenuity and has been dedicated to the field of oral health for 18 years; It has protected the oral health of 300 million countrymen; In 2023, the sales revenue will exceed 5 billion yuan; Becoming the preferred oral care brand for young people in China; And join hands with Xiao Zhan to become the global brand ambassador for Shuke.

With the gradual expansion of the influence of Shuke products and the changing demand for packaging application forms, problems such as non-standard and inconsistent packaging images, and inability to match product positioning with packaging quality have been exposed. Therefore, NDL and Shuke will work together to upgrade the packaging strategy of the core product G5 Pro in this project.

Design Strategy 01: Strengthen selling point design and quickly identify the terminal. Nowadays, there is serious homogenization of electric toothbrush products in the market, and intuitive differentiation selling points and brand influence are important factors for winning. To ensure the high recognition of the product in the content of interest e-commerce short videos, a capsule graphic is designed to enlarge the "Smart Large Screen Main Selling Point" to more intuitively and clearly convey it to consumers, enhance the brand's market competitiveness, and accelerate market capture.

02: Design a balance point that matches the product's sense of value. Based on the strategic positioning of the Shuke G5 Pro product and data analysis of competitors and user profiles provided by customers, the balance point of this design is determined to be 40% technological, 30% minimalist, and 30% professional.

03: Element detail design, effective communication of information. In addition to establishing the main visual of the smart large screen, the secondary selling point icon design and background pattern have also been finely processed, expressing the high-frequency vibration and perfect cleanliness in pulse mode through polka dot patterns.

04: Symbols run through the design to strengthen brand assets. The classic logo symbol of Shuke can be continued in product ID design and packaging design through design, and can fully reach users through camera switching between live streaming and short video recommendations, strengthening user memory points and forming a distinct product and brand image.

05: User experience upgrade, considering humanization. In the upgrade of internal and external packaging, a comprehensive upgrade has been made from the design of easy to tear pull strips when opening the box, the damping feeling of the top and bottom covers, the ceremonial design of the front page after opening the inner box (core selling point product description), and the convenient replacement of the brush head back card, greatly enhancing the user experience and increasing the brand value.