vetwish节倍力品牌升级

Agency:newdesignlab

Team:newdesignlab

Location:hangzhou

Time:2024

vetwish唯特适是国内宠物营养保健品的标杆品牌,基于企业多品牌战略化转型,旗下鲨鱼软骨素作为王牌产品将全面升级为节倍力Topjoint进行独立品牌运营。
2024年,品牌创始团队找到我们,希望通过节倍力品牌全案设计的打造,跳脱出同品类产品同质化层面的竞争,创造宠物新一代关节软骨素的专研品牌!
节倍力Topjoint,率先专注宠物关节健康领域,携手国际前沿的宠物营养团队和研究院紧密合作,深入探索宠物关节的生理特点和营养需求,用专业守护宠物关节健康。                         


Vetwish is a benchmark brand for pet nutrition and health products in China. Based on the company's multi brand strategic transformation, its flagship product, Shark Chondroitin, will be fully upgraded to Jiebeili Topjoint for independent brand operation.

In 2024, the founding team of the brand approached us, hoping to break away from the competition of homogeneous products in the same category and create a new generation of specialized research brand for pet joint chondroitin through the comprehensive design of Jiebeili brand!

Jiebeili Topjoint is the first to focus on the field of pet joint health, working closely with international cutting-edge pet nutrition teams and research institutes to explore the physiological characteristics and nutritional needs of pet joints, and protecting pet joint health with professionalism.


  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou