ufun有解方臣

Agency:newdesignlab

Team:newdesignlab

Location:hangzhou

Time:2025

有解方臣是以药食同源组方创新为核心,提供全周期陪伴式服务的健康管理食品品牌。
专注于从传统药食同源食材中提取有效成分,融合东方智慧与现代科技,成为30 人群的养身健康伴侣。
营养有方,生活有解。
以数学中解方程的过程为灵感,用“冒号+产品名称”的形式传递“营养有方,生活有解”的品牌理念。
包装版面设计呈现出祖方感,科学方法解锁健康方程,让消费者感受到产品的有效性和创新性。


ufun is a health management food brand that focuses on innovative combination of medicine and food, providing full cycle accompanying services.

Focusing on extracting effective ingredients from traditional medicinal and edible ingredients, integrating Eastern wisdom with modern technology, becoming a health companion for over 30 people.

Nutrition is effective and life is easy to understand.

Taking inspiration from the process of solving equations in mathematics, the brand concept of "nutrition is effective, life is solvable" is conveyed in the form of "colon product name".

The packaging layout design presents a sense of ancestral origin, using scientific methods to unlock the health equation, allowing consumers to feel the effectiveness and innovation of the product.


  • About

    NewDesignLab纽带设计是一家专注品牌策略设计的设计咨询公司,提供品牌咨询及设计服务。 我们坚持创新、利他、长期主义价值观,坚信通过设计创造美好生活,重塑商业价值。

    NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.

  • Contact

    ndlbrand@outlook.com

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼

    Go to

    +86 198 1741 8384

    杭州市拱墅区
    运河万科中心A2座9楼Go to

    9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou